Investments
Startup Angel Investing
Bright Distraction backs software and IT services startups with strategic capital, disciplined evaluation, and a long-term perspective shaped by real-world operating and investment experience.
Focus
Capital for promising founders
We look for early-stage software and IT services companies with clear market demand, capable leadership, and a practical path to growth. Our approach favors businesses solving meaningful operational problems with scalable products or repeatable service models.
As a Chicago-based private investment firm, Bright Distraction values thoughtful execution, capital efficiency, and founder alignment. We aim to support companies that combine strong technical vision with commercial discipline.
What we look for
Investment priorities
We focus on opportunities where capital, perspective, and disciplined partnership can help founders move from traction to durable growth.
Strong founder-market fit
We value teams with direct industry insight, a clear understanding of customer pain points, and the ability to translate expertise into a compelling product or service.
Scalable business models
We prioritize companies with repeatable revenue potential, healthy unit economics, and a roadmap for sustainable expansion in software or IT services.
Execution with discipline
We look for practical operators who measure progress carefully, allocate capital responsibly, and build businesses with long-term resilience in mind.
How we evaluate
Our review process is selective, practical, and built around long-term fit.
01
Initial fit review
We begin with the market, business model, and founding team to determine whether the opportunity aligns with our software and IT services focus.
02
Business diligence
We assess traction, customer value, revenue quality, and the operational fundamentals that support sustainable growth.
We seek founder relationships built on clarity, trust, and a shared commitment to disciplined execution.
03
Partnership alignment
Beyond numbers, we evaluate communication style, decision-making discipline, and whether our perspective can add value alongside capital.
04
Long-term support
When there is strong alignment, we invest with a patient mindset and a focus on helping businesses navigate growth thoughtfully.